Fashion Reports

I was the Childrenswear editor for an online fashion forecasting company. During that time, I managed a team of researchers and graphic designers to produce the following reports for clients in the apparel industry. Reports range from seasonal key items and trends to original forecast stories that are meant to inform and influence the clients’ seasonal products.

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Rehearsal

Trend story reports give clients theme ideas to keep in mind while designing their upcoming products. This Fall/Winter Girls trend story features an “athleisure" theme with a twist of ballet to soften its look for the Girls market.

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Northern Narrative

Trend story reports give clients theme ideas to keep in mind while designing their products. This boho-centric Fall/Winter Girls trend story features folkloric elements with influences of northern indigenous communities.

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Ironica

Trend story reports give clients theme ideas to keep in mind while designing their upcoming products. This Fall/Winter Girls trend story exhibits baggy 90’s styling matched with quirky graphics and brilliant colors.

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Seasonal Must Haves

Seasonal trend reports identify key items that appeared most frequently across Girls’ runways and trade shows for the season. It includes application, design updates and sketch pages.

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Sweaters: Stitches + Details

This seasonal trend report includes details and stitches for the Sweaters category. 

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Artwork Direction

This report is an example of artwork direction for apparel.

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Teacups Color Report

This is a color direction report meant to inform the company's clients of upcoming seasonal key colors. This report features muted yet whimsical mid-tones.

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Polar Pastels Color Report

This is an example of a color direction report meant to inform the company's clients of upcoming seasonal key colors. The color direction for this report showcases powdery pastels to complement winter items.

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City Hipster

This was a powerpoint project specifically created for a client who produces infant and toddler apparel. Similar to a trend story report, this report gives thematic information for the client to plan out their seasonal designs.

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